Metro TV says it is embarking on an expansion exercise to relay its signal further in the country by the end of this year.

The network, which already broadcasts in all the 10 regional capitals and environs, has doubled its transmission power in Accra and Kumasi, and will now add six more metropolises to its coverage: namely Bawku in the Upper East, Techiman in the Brong Ahafo Region, Hohoe in Volta, Obuasi in Ashanti, Tarkwa in Western, and Nkawkaw in the Eastern Region.

The expansion drive is aimed at positioning the station as the viewers’ and advertisers' choice of free-to-air television. It will as well strive to use its expanded and improved broadcast platform to enhance programme content.

Mr. Talal Fattal, CEO of Metro TV, said: “Having achieved our target of urban and sub-urban profile via our expanded broadcast platform, Metro TV had to complement that with premium family quality entertainment content; and as such, we have acquired top-notch TV programmes for our loyal viewers.”

The new programmes, mostly in the family-entertainment segment, will be out-doored in October to enable the corporate sales & marketing department plan ahead for the 2012 advertising budget.

Metro TV’s signal expansion exercise will be in two phases and will start with Nkawkaw, Obuasi and Tarkwa in phase-one, while phase-two will cater for Techiman, Hohoe, and Bawku all of which are scheduled for completion by the end of 2011. Metro TV is also available on Channel 136 DSTV, and can be accessed by satellite over Africa, Europe and the Middle East.