Kwese? iflix, Africa’s game-changing digital entertainment platform, took centre stage at AfricaCom – the largest telecoms, media, and technology event in Africa – this year winning Best Innovation in Digital Entertainment.

The award was presented by Balancing Act CEO Russell Southward. The awards honoured pioneering service providers and operators who are leading digital inclusion, connectivity and digital development on the African continent.

Winners were selected by an independent panel of industry experts who judged the entries based on innovation, financial performance, technology, market leadership and corporate governance.

Kwesé iflix CEO, Mayur Patel, commented, “We are honoured to have been selected as the Best Innovation in Digital Entertainment, especially among a strong field of innovative offerings and industry players. Africa is one of the most dynamic, competitive and rapidly growing regions in the world.

As the mobile streaming entertainment industry evolves, innovation is critical to survival and growth. It is our deep dedication to innovation that has allowed us to break free from the traditional VOD model and create a truly localised entertainment service for our local customers in each of our African markets.”

“The award is a testament to the hard work and dedication of all our in-country teams. Their collective focus on consumer innovation and engagement, to better serve our customers, is aimed at revolutionising entertainment on the African continent,” Patel added.

“AfricaCom continues to grow and with it the awards,” commented Tom Cuthell, event director of AfricaCom. “I would like to thank everyone involved, our judging panel who rigorously vetted the entries, sponsors and partners for their ongoing support, and all the companies who continue to show how dedicated they are to ensuring that Africa advances into the digital ecosphere.”

Econet Media’s Liquid Telecom took home Best Network Improvement for the completion of the Cape to Cairo fibre route. Econet Wireless (Cassava Fintech) and Mahindra Comviva was awarded the Fintech Innovation Award for EcoCash Merchant Payments powered by mobiquity® Money.

ABOUT KWESÉ IFLIX

Kwesé iflix is a mobile platform that offers cutting-edge, youth focused programming showcasing video-on-demand and download-to-watch-later entertainment content. It is a product stemming from a joint-venture between Kwesé, a pan-African media company, and iflix, the leading emerging market mobile video-on-demand service.

Aimed at becoming the core vehicle to delivering seamless mobile experiences to millions of viewers, the app offers users a comprehensive mobile internet TV experience that combines thousands of hours of top-quality international and local movies and TV shows, alongside live sporting channels, news programming, kids entertainment, and original content. This includes the largest aggregation of pan-African linear local free-to-air channels delivered to users on their mobile devices.

Kwesé iflix is Africa’s fastest growing mobile entertainment service, currently available in Nigeria, Ghana, Kenya, Uganda, Tanzania, Ethiopia, Zambia, and Zimbabwe–with operations expanding to Rwanda, Botswana, Lesotho and Malawi.