LifeStyle of Friday, 8 August 2025

Source: www.ghanaweb.com

How social media is currently changing the ‘face’ of relationships

Social media turns private romance into global entertainment Social media turns private romance into global entertainment

In today’s world, love has gone digital and public. From Instagram DMs to dating apps, people are meeting online, building relationships through video calls, and sometimes falling in love before ever meeting face-to-face.

Others are taking it a step further, joining reality dating shows in the hope of finding “the one,” with their journey streamed to millions.

Social media amplifies it all, turning private romance into global entertainment where every smile, fight, and breakup is up for public debate.

Love in the digital age

The days of meeting one’s partner through mutual friends, school corridors, or Sunday service are fading fast.

Today, romance often begins with a casual “Hi” in the DMs, a flirty reaction to a story, or a playful TikTok duet.

With just a click, social media has blown open the dating pool, linking people across cities, countries, and time zones.

Some of these virtual connections blossom into marriages, others fade away before the first real-life hug.

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The pressure to perform

On Instagram, Snapchat, and TikTok, love often comes with a spotlight.

Couples serve their feeds like highlight reels, serving up matching outfits, dreamy vacations, and picture-perfect date nights for the world to admire.

Every post is polished, every gesture is staged not just to remember the moment, but to prove to followers that their relationship is thriving.

Breakups on display

In the past, breakups happened quietly. Now, they unfold in public view. Followers notice when couples unfollow each other, delete shared pictures, or post mysterious captions about “betrayal” and “lessons learned.”

In some cases, private heartbreak becomes full-blown social media drama, with gossip blogs and WhatsApp groups spreading the news faster than the couple can heal.

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Love for the likes and the deals

In the age of influencer culture, some couples aren’t just sharing their romance for fun they’re building a brand out of it.

The matching outfits, exotic trips, and daily “couple content” aren’t always about love; sometimes, they’re about landing the next sponsorship deal.

Behind the smiling selfies, some partners are quietly unhappy but keep up the act because a breakup could mean losing followers, brand gigs, and income. In this era, for some, love has become a business strategy.

Validation over connection

For some couples, likes, comments, and shares have become a measure of relationship success. A romantic dinner isn’t complete until it’s posted online,sometimes with multiple takes to get the perfect shot.

Intimacy is replaced with performance, and moments are staged for content rather than enjoyed privately.

The brighter side

It’s not all bad news. Social media helps long-distance couples maintain closeness through video calls, voice notes, and shared content.

It also allows partners to publicly celebrate milestones, achievements, and anniversaries.

For many, these platforms are a way to bond and support each other’s passions.

The risks

While social media has opened new doors for love, it has also brought along serious dangers.

Fake profiles and catfishing can lure people into relationships built on lies, sometimes leading to emotional or even financial loss.

Scammers use romantic interest as a trap, targeting vulnerable users with convincing stories.

Even in genuine relationships, jealousy often takes over something as small as a liked photo or a flirty comment. And when couples share too much online, they expose their private lives to public world making them easy targets for trolling, gossip, and humiliation when things go wrong.

In conclusion, social media can spark connections that cross oceans, keep long-distance couples close, and give partners a platform to celebrate their journey. But it can also turn relationships into performances, feed insecurity, and broadcast heartbreak to the world.

In the end, it’s not the apps that decide the fate of a relationship, it's how the people in it choose to use them.

Love may start in the DMs, but it still needs trust, respect, and real-life connection to survive beyond the timeline.

Meanwhile, you can watch GhanaWeb TV’s exclusive interview with the ‘queen’ of décor, making strides since Rawlings’ era



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