Global Media Alliance Broadcast Company, the mother company of e.TV Ghana, YFM and Happy FM, on Tuesday 9th February, 2016 launched a new reality show dubbed ‘LIVE INSIDE AND WIN THE RIDE’.

The first ever to be introduced in Ghana, this reality show is set to blow the minds of the general public and be a game-changer when it comes to reality shows in Ghana.

The ‘LIVE INSIDE AND WIN THE RIDE’ is a combination of Survivor and Big Brother built into one amazing reality campaign.

It is a show where five strangers will be made to stay in a Renault Logan saloon car for as long as it takes. They can leave the car at any time but the last remaining participant who will endure the pain, discomfort and all the challenges associated with staying in the car wins the car.

The Managing Director of Global Media Alliance Broadcast Company, Mr. Akwasi Agyeman, said, ‘’the introduction of this new reality show is a fulfilment of our promise as an entertainment-oriented company to bring our audience more entertainment shows in 2016,’’ adding that, ‘’we have set the tone this year with LIVE INSIDE AND WIN THE RIDE and it is going to get better with more shows as the year progresses.’’

Mr. Agyeman continued that this is one of the most innovative reality shows to be introduced into the country since it is going to test the wits and endurance levels of participants.

On his part, Mr. Jihad Hijazi, the Chief Executive Officer of Premium Motors Limited, major sponsors of the LIVE INSIDE AND WIN THE RIDE reality show, expressed his company’s delight to associate themselves with Global Media Alliance Broadcast Company (e.TV Ghana, YFM and Happy FM) to bring this first reality show to Ghana.

He said it is going to be very fascinating to watch five strangers live together for over one-month in a vehicle.

He added that Premium Motors will continue to support such entertaining shows and urged the general public to be part of this great event.

Registration for this reality show is opened, and the public can visit the following websites to register: www.happyfmghana.com, www.yfmghana.com and www.etvghana.com.