Ghanaian films lack originality - FGFC

Accra, 25, GNA - The Federation of Ghana Film Critiques (FGFC) an affiliate of the Federation of African Film Critiques on Saturday urged local film producers and actors to be imaginative and concentrate on creating a new brand of Ghanaian identical films.

"Most Ghanaian films are playing second rate roles to other foreign films as our local film actors and producers adopt existing titles, roles and story lines for their production, this to a large extent has contributed to the production of inferior films in the country, Mr Francis Ameyibor FGFC Member stated in an interview in Accra. He noted: ''excessive emphasis on sex, ghosts, juju, jealousy and violence should be substituted with hard work, honesty, truthfulness and cultural heritage to exhibit the true rich cultural heritage of the country''.

He said though the film industry, which took a nosedive between the 1980s and 1990s have seen been dramatic improvement in the last decade, every effort must be made to ensure that 'its revival is holistic and reflects our identity as a people and nation."

Mr Ameyibor, who is also a Correspondent of the Ghana News Agency urged film producers not to concentrate on the marginal profit they make through the usage of amateur actors, but must recruit and use the skills of professionals-actors, public relations practitioners, advertisers and marketing officials to enhance the quality and marketing of the films. He said Ghanaian films could be great sources of foreign exchange if producers and actors adhere to originality, creativity, and engage other professionals in the production to reflect historical and tourist sites in the country.

Mr Ameyibor advised operators in the film industry, to liase with the relevant agencies for the production of quality films for the public.

He said the Federation of Ghana Film Critiques' fundamental aim is to enhance the development of the film industry in the country and to collaborate with film producers and actors. He said the Federation is committed to fostering the art of filmmaking, with the intent of providing extensive training in film critiquing and offer the necessary advice to film writers, actors, directors and producers.

"Although we are still in the fledgling stages of film criticism in the country, we are positioned to help aspiring actors, writers, directors, producers and other film professionals achieve their goals in a globally competitive Arts environment."

"For West Africa to have a real presence in international cinema, there must be an institution that supports professional cinematic education and career development. We are committed to providing that support in the country'," Mr Ameyibor added.

He emphasis that the goal of the federation is to assist the film industry become one of the best and most profitable film companies in the West African sub-region and move on onto the international scene, a truly cost-efficient film factory, based on the model of an African film studios styles.

He urged film producers to exhibit commitment to the developing and marketing of films that are financially viable, yet violence-free. Targeting a global audience, through the focusing on local topical issues in a dramatic format often combined with documentary genre influences. Mr Ameyibor commended the French Embassy in Accra for its contribution and support towards the development of entertainment and culture in the country.