Entertainment of Wednesday, 15 April 2026

Source: Ministry of Tourism, Culture and Creative Arts

Film Producers Association pushes data-driven agenda in talks with Ministry

Film Producers Association of Ghana have paid a courtesy call on the Ministry of Tourism Film Producers Association of Ghana have paid a courtesy call on the Ministry of Tourism

The newly elected executives of the Film Producers Association of Ghana have paid a courtesy call on the Ministry of Tourism, Culture, and Creative Arts as part of efforts to strengthen collaboration and advance Ghana’s Creative Arts and film agenda.

The engagement, which focused on policy dialogue and industry development, provided a platform for the association to formally introduce its leadership and present key challenges facing film producers, alongside proposals to enhance growth and sustainability within the sector.

Addressing the delegation on behalf of the Minister, the Deputy Minister for Tourism, Culture, and Creative Arts, Yussif Issaka Jajah, underscored the importance of accurate data in driving effective planning and investment decisions. While acknowledging the allocation of GH¢20 million to support the sector, he emphasized that data must guide how such resources are utilized to avoid misdirected interventions.

He noted that without reliable data, efforts may focus on less critical areas, stressing the need to identify priority gaps, particularly in technical skills such as cinematography and production support. According to him, a data-driven approach will ensure that capacity-building initiatives are relevant and impactful.

The Deputy Minister also highlighted the need for practical infrastructure solutions, suggesting the conversion of available spaces into functional work environments for creatives. He further called for stronger collaboration with key institutions, including the Commission of Culture and other sector agencies, to ensure coordinated and sustainable development.




While commending ongoing efforts, Yussif Jajah indicated that existing funding may not be sufficient to meet the full demands of the industry. He added that comprehensive data collection and analysis could also support efforts to mobilize additional resources and investment.

Speaking on behalf of the Film Producers Association of Ghana, the Vice President, Ola Michael, explained that the meeting was intended to introduce the new executives and present a proposal outlining industry challenges and recommendations, noting that the engagement follows an earlier meeting that had to be rescheduled.

He emphasised that the association remains committed to working closely with the Ministry and its agencies to address structural challenges and unlock the full potential of Ghana’s film industry.

The Ag Executive Secretary of the Creative Arts Agency, Gideon Aryeequaye, and the Ag. Executive Secretary of the National Film Authority, Kafui Danku, who was present at the meeting, also shared their perspectives and pledged their support. Also present at the meeting were the Special Aide to the Minister, Dr. Richardson Commey-Fio.