As I pen my thoughts down on Sarkodie, this Ghana born tall, dark, and handsome star, his new video titled “Pon Di Ting” featuring Banky W is gaining sporadic views and also spreading like wild fire on the social networks.

A bit of confession here: This writer is not a hip hop freak, but he surely enjoys everything that makes up good music.

No doubt about the fact that Sarkodie is a great rapper, even though he raps mostly in one of Ghana popular local languages called Twi, he's still undisputable in Ghana. And Banky W whom he featured is no doubt another star from the black most populated country: Nigeria.

However, featuring Nigerian artistes by Ghana musicians is like Wyclef Jean premiering in ANTENNA, which is another level of integration in the sub-region, as far as entertainment is concern. But that is not the crux of my ink with the paper.

After watching “Pon Di Ting” with keen interest, and listening to the lyrics and body languages of the “two West African Kings” as Banky W referred, I realized that there’s nothing new or extraordinary about the video.

The only thing one could point to, as new, is the collaboration of two West African popular artistes, which, as a result, we expected to have helped in infusing some level of creativity and uniqueness into the video, but it’s unfortunate that the opposite is the case here.

Talking about the video and lyrics: yes, we all know that videos that is devoid of sexual words, naked ladies, expensive wine, cigar and very expensive cars no more sale; and many entertainment pundits have drop the discussion because the handwriting seems to be too clear on the wall that it has come to stay, even though we know none of this is African.

But what frustrated my thoughts the more is the way ladies are being consistently portrayed in music videos.

Though many hip hop music videos has portrayed female gender in a very negative light as sexual symbols, this Sarkodie video has succeeded in taking it to another level, as they (Sarkodie and Banky W) explicitly give a vivid narration about how their babes her been treated sexually, and are described as “for sex alone” both in lyrics and action.

These ladies, who, of course will call themselves professional dancers, strictly for hip hop video shoots, were also professionally caressed, even in their ‘nakedness’, while some were used for sexual dog style pose, to compliment the lyrics.

Who is to blame is not the next question I am about to address, because every one of them: from Sarkodie to his promoter want to make cool money before year runs to an end.

But one of the issues that will be addressed here is: should the video and any other video that features sexual lyrics and videos should be declared consumable for certain age range , YouTube inclusive, just like our movies are been rated now?

Personally, I think that will help. Because we cannot fathom the level of psychological damage this lyrics and videos do to the morality level of our teeming teens who now have access to the internet, even on their phones; with no parent near to teleguide them.

And to the ladies and directors: Is there no other role these beautiful ladies can play apart from portraying their gender as one strictly meant to be explored sexually, not even in private, but also in the video that got aired to the world?

Ladies, I am curious to know if there’s an amount of satisfaction you derive from posing in a sexual dog style or trying to un-cloth the guys you are asked to act with. I am well aware that some do it for money while some, it is fame.

But the question is: how much money could a lady be paid to redefine womanhood in such a negative light; most especially in a time when some gender activists are craving for "equality", so they call it.

Unfortunately, the damage being done is beyond the psychological attack on the sanctity of our minds, but redefinition of womanhood, which will take many decades to erase.

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