Many have expressed their displeasure about the duration of this year’s Vodafone Ghana Music Awards which came off at the Accra International Conference Centre last Saturday.
The show which started around 10pm and ended around 3.30am has been described by some people as “boring”, citing its protraction as the reason.
Head of brands, communications and media for Charter House, organizers of the event, has blamed award presenters at the event for the prolonged show. According George Quaye who was speaking on Radio Univers’ mid-morning show, Brunch2Lunch with Abrantepa, though the presenters were given guidelines on what to do, some did not stick to the orientation given by the organizers.
“Even though those who were called to present the awards were briefed to greet, mention their names, call for the nominations to be shown on the screens and present the award, those were the moments some were advertising their brands while others gave long speeches. When we calculated the amount of time they spent on stage, it accumulated to one hour twenty minutes”, he noted.
Admitting that some performers exceeded the time allocated to them, Mr. Quaye indicated that it cannot be responsible for the protraction of the show, stressing it was a negligible factor.
“Most artistes wanted to give their best so they wanted to use their own bands. Changing the band and equipment was one major setback for us. During the rehearsals, it went well; but on action, a few things happened. If you were watching on TV, you could see we went for a long break. It wasn’t deliberate. We were changing the band. It was for a good reason but the coordination… We were dealing with equipment. However, it was not really due to the artistes performance which dragged the show; rather the award presenters”, he said emphatically.