Premium British brand Austin Reed is expanding into Africa, offering the very best of British and International fashion, and they are starting with Ghana, thanks to premier online mall Mogoogi.

Mogoogi is revolutionising your shopping experience – you want the best and we’re going to provide it with Mo’ Style, Mo’ Class, Mo’ Choice.

Mogoogi was founded by two Ghanaian school friends, Kwame Acheampong and Elkin Pianim, who experienced first-hand the difficulties of getting quality and value when shopping in Africa. Mogoogi is live in Ghana and will soon expand into Nigeria and other key African markets. By adopting the popular ‘click & collect’ model, Mogoogi makes it possible for consumers to buy online and collect their purchases from select locations in Accra and Lagos.

All this is made possible by their proprietary payment gateway partner, ProfPay, which is a secure payment platform which enables customers to pay for goods in whatever way is most appropriate, including bank transfer, cash, debit card, and mobile money. ProfPay is authorised and regulated by the Financial Conduct Authority (FCA) of the UK. By signing up for a ProfPay account – a very simple and quick process at www.profpay.com, customers are assured a totally secure and convenient online payment & fulfillment solution.

Austin Reed, a quintessential British brand epitomising luxury and British tailoring, recognises the rise of the African consumer and has teamed up with Mogoogi to ensure that African shoppers can now have a secure and convenient online experience with Austin Reed.

Julie Slaymaker, Austin Reed’s Group Ecommerce Director, says: “The Austin Reed brand is recognised for quality tailoring and design innovation that merges modern & classic styling. Our casual and formalwear is aimed at successful men and women with the mind-set of a ‘thirty-something’ and we are keen to capture that audience in Ghana and across Africa.”

Austin Reed’s Web Trading Manager, David Abel, comments further: “Our international business is growing rapidly and we know from our stores the Austin Reed brand is enormously popular with African consumers. Mogoogi.com provides the ideal vehicle for delivering a great online experience to our customers in sub-Saharan Africa.”

Mogoogi’s Marketing Director, Annabelle Mu’azu, added: “There is significant demand in sub-Saharan Africa for quality products. Our mall is the perfect way to offer consumers real choice and great value, with the security of paying through a FCA regulated gateway. We’re delighted to be launching with Austin Reed, a much loved British brand.”