Amerado on how ‘beefs’ improved his career, fan base

Amerado Burner has said that song-based conflicts have improved his career.

He explained he had learned from his clashes with fellow rappers, and “through the rap beefs,” music lovers also noted his lyrical gift and his passion to succeed.

The rapper-turned-singer-songwriter observed that lyrical fights had greatly improved his social media following.

He spoke on Joy Prime’s Prime Morning.

“As an artist, there are no regrets. You only learn from whatever happens, and I believe that one way or the other, through the rap beefs, some people realized: ‘He can do it, he’s lyrically inclined,’” the ultimate rapper at the Vodafone Ghana Music Awards (VGMAs) 2023 said.

He added: “I think I also got introduced to a section of Ghanaians who love rap music. Whenever there’s ‘beefs,’ there’s a higher chance of people hopping on and listening to your music compared to when there are no excessive waves.”

The Abronoma hitmaker asserted that the competitive nature of beefs helps an artiste rediscover themselves and their talent.

“As an artist, whenever you’re involved in a competition, that’s when you try to discover yourself and know that, chale, I need to step up my game, and you step it up,” he said.

Amerado has traded disses with Lyrical Joe, Kofi Mole, Obibini, and even the religious figure Ajagurajah.

Tintontan is the rapper's latest offering, pondering on betrayal and heartbreak.