Operators of Busy4G champions youth agenda

The Afrimax Group, operators of Busy Internet in Ghana, in their guest to drive the education agenda across its African markets has launched a unique online content platform called JUMP.

This online platform has categories in Education, Entrepreneurship, Self-improvement, and Lifestyle.

The company’s strategy is to empower the youth through three-pronged approach, which consists of a graduate development program, a student brand ambassador program, and an online educational platform.

Speaking at the launch of JUMP, Chief Executive Officer of Busy, Praveen Sadalage said “A key pillar in our strategy is a tremendous focus on the youth segment. About 60-70 per cent of the population in this country are below 25 years of age, signalling an impressive pool of talent and immense capacity just waiting to be tapped into; and the current trend in the use of digital media among our growing young population fully underscores the vital importance of supporting this segment”.

Praveen Sadalage

Head of Marketing for Busy Internet, Linda Narh explained that, the key focus is providing free access to educational content through the creation of an e-library and creating an environment where young and upcoming entrepreneurs are supported through various initiatives.

“As part of the education category we will launch the JUMP Academy which will provide students with a wide array of study notes and a series of video lectures from reputable local lecturers”. She added.

Deputy Minister of Education-designate, Dr. Yaw Osei Adutwum who represented the sector Minister Dr. Matthew Opoku Prempeh said “an online portal with the potential of offering young people with a wide array of educational, life changing and credible alternatives is a very welcomed initiative and will have the support of the Ministry”.


In an increasingly digitized Africa, astonishing opportunities emerge when young people connect. The 4G operator envisions that by 2020, there will be over five million users across all markets on the JUMP platform.