Ghana's sanitation industry gets innovative

Sefy’s Choice Ghana has launched in Accra, the most innovative and newest marketing tool in the cleaning and janitorial service providing industry; the CLEAN CARD service.

The project aims at making improved sanitation services affordable and available to the public particularly in the country’s current state of filth.

The Clean card allows customers to scratch and win up to 50% discount on home, office, community, event and industrial cleaning services and cleaning supplies.

Speaking at the launch of the project in Accra, Business Development and project manager at Sefy’s Choice Ghana, Mr. Victor Ativie indicated that the project which offers unbeatable discounts and is faster and easier will improve sanitation services for the public using creative and innovative marketing strategies.

He further stated that this will serve as an avenue for entrepreneurs who wish to venture into cleaning service marketing to explore their abilities.
The General Manager of Sefy’s Choice Ghana, Mr. Frank Afful who was also present at the event stated that the service runs on a daily basis. He added that the offices which are located in Accra and Takoradi will give easy access to customers within and around.

The cards are available at fuel stations, restaurants, shopping malls and shops’ across the country.

President Akuffo-Addo has promised to create a conducive environment for businesses to thrive and SMEs are ready to realize those promises.

The clean card is an innovation that has come to stay, with the hope of creating jobs, shaping and improving living standards of Ghanaians.