A group calling itself the Concerned Media Practitioners has described the Automobile Dealers Union of Ghana’s (ADUG) announcement of a 15 percent reduction in vehicle prices as misleading and lacking transparency.

In a statement dated February 15, 2025, ADUG announced what it termed a 15 percent reduction in vehicle prices. While acknowledging the announcement, the Concerned Media Practitioners argue that the union failed to provide adequate details to justify the claimed reduction.

According to the group in a statement on February 19, 2026, the statement did not include previous prices, new prices or detailed calculations to demonstrate how the 15 percent reduction was applied across various vehicle models.

They contend that “the absence of such data makes it difficult for consumers to verify the authenticity of the price adjustment.”

To illustrate their concerns, the group cited popular vehicle models commonly used in Ghana, including the Toyota Voxy (2010–2013 models) and the Toyota Vitz (2009–2010, 4 plugs).

They claim these vehicles are currently selling at average prices of GH₵150,000 to GH₵160,000 for the Voxy and GH₵90,000 for the Vitz.

According to the group, based on their calculations, “a 15 percent reduction on GH₵150,000 would result in a price of GH₵127,500, while a 15 percent reduction on GH₵90,000 would bring the price down to GH₵76,500.”

The group maintains that such reductions are not reflected in the market and therefore, questions the feasibility of the union’s announcement.

Auto dealers respond to 15% price cut announcement

The Concerned Media Practitioners further described the move as a “calculated attempt to deceive the public with empty promises,” alleging that explanations offered by ADUG across various platforms suggest political motivations.

They stressed that their statement is not borne out of malice but rather a sense of civic responsibility, referencing the “if you see something, say something” campaign as the basis for raising their concerns.



AM

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