Staff of Vodafone Ghana at the weekend thronged the streets of Chorkor, Jamestown, Osu and the Makola market in Accra to interact with customers and find out more about their communication needs.

Dubbed ‘HappyFeet,’ it involved staff from all departments of the company.

Kyle Whitehill, Chief Executive Officer (CEO) of Vodafone Ghana, who partook in the activity, was joined by Nick Read, CEO for Vodafone’s Africa, West Asia and the Asia-Pacific region as well as members of Vodafone Ghana’s senior management team.

They moved to Makola to speak to customers and patrons of communication services to get a better understanding of their needs and how Vodafone could serve them better.

The exercise gave Vodafone staff a better understanding of the products and services offered to customers and the important role they play in making the brand a success.

Over a six-week period, Vodafone customers in Accra will have the opportunity to receive expert solutions and answers to their queries while staff receive feedback on product and services.

Carmen Bruce-Annan, Head of Corporate Communications at Vodafone Ghana said: “We encourage all employees to live the Vodafone values wherever possible and this gives us a fantastic opportunity to live the value of ‘customer obsession’ and get close to our customers to really understand their needs. It’s very easy to lose sight of our customer’s needs when you’re based in an office, so this is a valuable exercise to get feedback to deliver the best product and services to them.”

Vodafone’s ‘HappyFeet’ is expected to reach other communities in Accra in the ensuing weeks.