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Business News of Friday, 23 October 2015

Source: redefines campus activations on Ghana’s largest campuses

TonatonTonaton, Ghana’s Largest Marketplace, feted KNUST over the weekend as the last stop of a series of campus tours begun in September, 2015.

The Tonaton Fresh ‘a’ Fair saw fun and entrepreneurship at play in a 2-day event centered around showcasing the app as a way for students and young entrepreneurs to buy and sell with a simple click of a button.

The tour began in UCC with the legendary ‘Aponkye Cup,’ which saw students compete in various games and sports while representing their halls or secondary schools. It then moved on to an all-night movie night and ended with an electrifying concert with Pappy Kojo, Joey B, Deborah Vanessa, Episode, Mr. Eazi, DJ Vyrusky, MC Kojo Manuel and a host of other artistes.

During the concert, the artistes used the app to offer various items of theirs for sale. Several students who visited via the app walked away with great deals on Yeezy boots, Beats by Dre, mobile phones, ladies’ shoes, perfume and other general items such as clothes.

After an impressive start in Cape Coast, the tour touched down in Accra, at the University of Ghana, Legon. started the fair in Legon with a big bang, by hosting an autograph signing session with Sarkodie and seguing later on in the day to the first ever live performance of Sarkodie’s ‘Mary’ album.

Guest acts, Efya and Akwaboah, were there and performed to thunderous applause from an enthralled audience. Sarkodie’s Mary album was available for sale at half-price on during the event and over 50 students made purchases using the app.

The next day was another banger as the new Lords, Pappy Kojo and Joey B, Lil Shaker, Mr. Eazi and Episode got the school jamming. The event was hosted by Deborah Vanessa,’s brand ambassador for its CSR initiative dubbed #GreenHeart, a socially conscious campaign to drive autism awareness in Ghana. #Green Heart attracted a lot of attention as Deborah Vanessa interacted and took selfies with with fans who came around to donate to the good cause.

KNUST climaxed the Tonaton Fresh ‘a’ Fair tour starting with a fashion show showcasing a lineup of up and coming models, designers and fashion enthusiasts on Day 1. With each strut, the models showed trendy outfits by student designers, many of which are available for sale on via the app.

With the innovation and excitement from the fashion show still lingering, Day 2 got the KNUST campus hyped with performances from Shot Boi, Cabum, Jupitar, the General, Mr. Eazi, Lil Shaker, Kojo Cue and Criss Waddle. When R2Bees, the title performers for the event, took the stage, the crowd went wild with roars and screams that could be heard as far as the Great Hall.

In vintage R2Bees fashion, the group started off with ‘Kiss Your Hand,’ a karaoke session that had the girls singing the chorus and the guys rapping to Paedae’s punches. The rap duo then featured hits that heightened the excitement of the crowd and just when the crowd thought they had got enough, ‘Odo’, ‘Makoma’ and ‘Concert Party’ sealed the deal.

Social media is still buzzing with pictures and videos of the event last weekend and has emerged not only as the go-to brand for finding great online deals on everything, but also as a caring brand supporting autism awareness in Ghana and providing a platform for entrepreneurs to trade.

The big question now is what is next for Ghana’s largest marketplace? Will we be seeing more in the future? We certainly hope so as other campuses are already canvassing on social media for their turn.