The Business Division Manager for Tigo Insurance, Barbara Asante, has been awarded the Outstanding Mobile Insurance Personality of the Year at the third annual National Women in Finance Awards held in Accra.

She was recognised among several others as one of the captains of the finance industry across the country, who have blazed new trails, and made a significant difference in the field of micro-insurance.

Since joining BIMA in April 2011 as a field agent, and rapidly rising through the ranks from Call Center Manager to Business Division Manager, Ms Asante’s dedication, and strong leadership skills have seen Tigo Insurance customer base grow from just 10,000 in 2011 to more than 1.5 million to date.

Commenting on the award, Ms Asante said: “I'm very pleased to win this prestigious award and I am thankful to the management and team of Bima Insurance for their support. I am really proud to be part of a team that is working incredibly hard to provide insurance cover to many Ghanaians especially those in the informal sector and the underprivileged,” she said.

Russell Haresign, Country Manager for BIMA, partners of Tigo Insurance commended Ms Asante for her outstanding contributions to the team.

“I am so pleased that she was recognised for her dedication… to ensuring micro-insurance penetration. Definitely well deserved,” he said.

Operating on the theme: ‘Towards Improvement in Service Delivery: The Role of Women Finance Professionals,” the aim of the awards was to inspire, motivate and coach the current and next generation of women finance professionals to aspire to greater heights of individual and corporate excellence.

The event sought to encourage these women to be corporate ambassadors of female economic empowerment for the large mass sector of SME women, who depend on them to positively influence the finance industry in their favour.