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Business News of Thursday, 2 June 2011

Source: GNA

Tigo Cash TV commercial rolls out

Accra, June 2, GNA - Tigo Ghana has introduced Tigo Cash in line with its vision of offering solution-based products to meet the needs of its subscribers. Tigo cash is a mobile money transfer service that allows subscribers to send money to their loved ones across the country.

A statement copied to the Ghana News Agency on Wednesday and signed by Kwamena Buckman, Brand Assistant, said the service was the only mobile money transfer service in Ghana that allows subscribers to transfer money across all networks.

He said: "Tigo cash, which has been experiencing increased number of subscriptions and usage from Ghanaians since its launch, has largely been advertised through radio campaigns and point of sale materials," it noted. Mr Buckman said the new Tigo Cash TV commercial would be rolled on

Television to deepen awareness and also stimulate trial for the service. In addition, he said, it would also address the many usage occasions that Tigo cash could be the enabler for money to be transferred across the country in a simple,safe and convenient manner.

Mr Buckman the Tigo Cash commercial is engaging, educative and simple to comprehend.

He was optimistic that the commercial would stimulate trial and usage for the service across all sections of the Ghanaian public. The campaign, Mr Buckman noted would be driven by TV, print and web press, billboards and a series of BTL events across the country.

Mr Buckman urged the general public to register with a valid Identification card for the service by visiting any of the customer service centers or a Tigo cash agent.

He urged subscribers after registering for the service to deposit money in their accounts, dial *100# then follow the prompts to transfer money.