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Business News of Tuesday, 24 November 2015

Source: B&FT

TXT Ghana restructures business portfolio

TXT Ghana, named Mobile Value Added Service Provider of the Year three years running by the Ghana Telecom Awards, has announced the reorganization of its operations under the TXT Group umbrella so as to better reflect and direct its international business segments.

The new privately held holding company has operations in 10 African countries, a service presence in 17 others, as well as operations in Europe and North America with expansion planning underway in South America. The company is incorporated and headquartered in The Netherlands.

Over the last three years, the company has invested heavily in diversification of its business interests throughout Africa and the world to ensure control over all the interconnected segments needed to execute its disruptive strategies.

Those investments include mobile marketing, media and content development, electronic and mobile commerce as well as financial services.

Group Chairman Nii Sodza Laryea explained that: “People talk about innovation from behind their desks, but disruption occurs when you engage people on a level that allows you to understand what they really care about, how their lives can be enhanced and made more efficient, and the ways business can facilitate those needs by providing much more than a simple product or service, by becoming interwoven into the very fabric of people’s lives.”

Under the reorganization, pan-African media, marketing and brand specialist Ato Afful has been appointed Managing Director of TXT Ghana the flagship operation responsible for group operations and subsidiaries in West Africa.

TXT Ghana serves a monthly unique subscriber base in excess of 15 million in Ghana, Nigeria, Sierra Leone, Liberia and Zambia with its award winning Job Portal 1917, InfoTXT Services, and TXTConnect services amongst others.

“We are geared to meet the exciting market opportunities in our evolving mobile technology category with renewed focus on timely and relevant content service offerings to our customers, while we drive increased value for our principal partners, the mobile network operators,” Ato Afful commented.

The TXT Group portfolio additionally includes Infoboxx Media Group, a digital ccontent development and curation enterprise; BringAmCome, an e-commerce and mass concierge service tailored to the challenges of developing nations; Simbrella Ghana, a mobile operator support service for airtime loans; and Renaizance Capital Solutions Microfinance Limited, a micro-finance concern which utilizes a unique system of loan qualification, acquisition, and approval entirely based on mobile telephony.

To augment the training of its existing creative talents and nurture the potential of new, TXT Group acquired EM Studios, a sound design company in The Netherlands and Belgium.

This acquisition complements its investment in The Amsterdam Film School, a hands-on creative services-focused training institution headed by Bart Verdult and industry expert and award-winning producer Emjay Reichsteiner, whose portfolio includes the 2011 film “The Devil's Double”, by James Bond-director Lee Tamahori.

With more than 10 years experience and insights in the mobile value added services space, the TXT Group reorganization sets in motion the group’s move into delivering improved audience targeting solutions to publishers, agencies and brands in Africa and in the developing world.

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