Samsung Electronics West Africa (SEWA), Africa’s largest electronic company has partnered with Electroland Ghana Limited to open an ultramodern brand store in Accra aimed at offering customers relaxed environment for the needed shopping satisfaction.

The move forms part of efforts to maintain its position as the largest electronics company in Africa and to ensure consumers have easy access to world-class innovative electronic appliance and smart devices.

The new premium brand store, a magnificent building which can be spotted at Ring Road Central Former Alibert Building, near Paloma Hotel (about 200 meters away from the Kwame Nkrumah interchange, Circle, Accra) comes with a product experience zone and full range of Samsung digital appliances and other smart devices to give customers true satisfaction.

It also seek to offer consumers the exclusive opportunities to experience the latest range of Samsung’s luxury products which include the Ultra High Definition Television (SUHD TVs), the world’s fastest cooling triangle and Jet Engine air conditioners amongst others.

Speaking at a media launch prior to opening, Business Leader, Samsung Electronics West Africa, Vishwas Saxena said that the Samsung Brand store will offer customers the full Samsung experience across their digital, audio visual and home appliances.

“It will provide the end consumer with a stimulating environment in which to discover the full spectrum of Samsung's world-class offerings in one easily-accessible location". “Apart from the showroom we also have a customer service area and a shop so consumers who don’t know where to go for after sales service can conveniently walk in here and have their issues addressed,” Mr. Saxena added.

According to him, the store will provide the end consumer with a stimulating environment.

Apart from the showroom the biggest Samsung store in West Africa also have a customer service area and a shop so consumers who don’t know where to go for after sales service, "they can conveniently walk in here and have their issues addressed”.

According to Mr. Nour Seklawi, Managing Director of Electroland Ghana Ltd., the shop will be manned by fully trained and experienced Samsung staff who will take cherished customers through the whole Samsung experience.

“As a brand that always puts customers first, we want to provide them with the convenience of shopping in an easy-to-access environment.

Samsung continues to expand its customer care centres across West Africa. This new Samsung Premium Brand Store comes at a time when Samsung has shifted its attention to Africa, as the company grows its market share across consumer electronics and mobile segments.