Business News of Sunday, 29 March 2026

Source: bbc.com

PlayStation console sees second price hike in less than a year

The gaming giant said the changes, taking effect from April 2, 2026 The gaming giant said the changes, taking effect from April 2, 2026

Sony is raising the price of the PlayStation 5 by £90 in the UK and by $100 in the US, in a dramatic hike it says is due to "continued pressures in the global economic landscape".

The gaming giant said the changes, taking effect from 2 April, would see the recommended price for retailers of its PS5, PS5 Pro and PlayStation Portal handheld device rise around the world.

It comes less than a year after the company hiked the price of the disc-free PS5 Digital Edition by £40, citing "challenging" market conditions.

Sony said the increases were "a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide".

The changes will see the recommended retail price of the PS5 to £569.99 in the UK - a 19% increase.

The PS5 Digital Edition will cost £519.99 (21% increase), while the PS5 Pro will be £789.99 (13% increase).

The PlayStation Portal will go up by £20 to £219.99.

Gaming industry analyst Piers Harding-Rolls, of Ampere Analysis, told the BBC there was "some inevitability" to Sony's latest PlayStation price hikes.

He attributed it to a broader "supply chain shock" incurred by rising prices for random access memory (Ram) and storage - both of which are intrinsic to building consoles.

Both components are in high demand as more data centres - the huge banks of computer chips which power AI - are built around the world.

"With no sign of prices easing largely due to demand for AI infrastructure, Sony will have made the move to protect its slim hardware margins," said Harding-Rolls.

"It wouldn't be a surprise if Microsoft and Nintendo followed suit in the not-too-distant future," he added.