Royal Philips (AEX: PHIA, NYSE: PHG) has launched its “Buy Original” campaign in Ghana; an informative multi-year outreach aimed at protecting consumers by creating awareness about counterfeit products in the market and educating them on how to identify original products versus counterfeits.

Consumers in most instances aren’t even aware that they are buying counterfeit products. Philips therefore wants to put consumers in a position where they are confident that they are purchasing an original Philips product. A genuine product is subject to quality and safety controls and will protect the consumers and their families. Original Philips and AVENT products also come with after-sales guarantee and the assurance that the after-sales commitment will be honored.

This campaign will therefore introduce effective measures for consumers to be able to easily identify and verify Philips original consumer appliances and lighting products. Philips has set up a dedicated website www.philips.com/buyoriginal where consumers can send queries or feedback and also where they can find details of genuine versus counterfeit products.

How to identify original Philips and AVENT products:

Look out for the Hologram “Original” Sticker on the packaging of Philips consumer appliances and Philips AVENT baby products. This immediately identifies the product as a Philips original. It not only protects the consumer’s two-year guarantee with Philips but also confirms the brand’s superior technology and safety promise.

When purchasing Philips lighting products:

Make sure you find the unique code on the Security Label which will be on the box. In Ghana, you can SMS the 16-digit code to 20822 to receive verification of the product’s authenticity.

The label is fitted with digital anti-forgery technology and is fixed with secure die-cutting which ensures it’s completely destroyed when removed making it impossible to add to non-Philips products. The SMS coding is not yet available for Philips consumer appliances.

It is imperative that consumers only buy Philips products from approved distributors and retailers because when they purchase a Philips original, they are buying safe, superior technology every time.

Philips is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Join Philips Ghana on Click here for more info on our facebookpage, on twitter and on instagram