Business News of Monday, 1 April 2019

Source: Nestle Ghana

Nestle launches Maggi d3d33d3 with natural and common ingredients

The new Maggi product has natural and common ingredients The new Maggi product has natural and common ingredients

Nestlé is committed to support governments in its efforts to provide safe and quality nutrition for individuals and families to ensure wellbeing at all stages.

Over the weekend, Nestlé launched a new variant of MAGGI®. Known as “MAGGI D3D33D3” made of shrimp, garlic, fish and other natural ingredient and fortified with micro nutrients, the product fulfills the brands commitment of using more familiar and common ingredients.

Speaking at the launch, Philomena Tan Managing Director of Nestlé Ghana shared the company’s commitment to continue to provide quality and nutritious choices that will contribute to the growth and wellbeing of Ghanaians. “As a Nutrition Health and Wellness Company, we have a purpose to enhance the quality of life and contribute to a healthier future of consumers. We believe that we can achieve this purpose through the provision of product choices that have been developed through innovation and scientific findings”. She added that the company commits to use ingredients rich in vitamins needed for the wellbeing of consumers.

As the world’s leading Nutrition, Health and Wellness Company, Nestlé commits to fortify its products with micronutrients. Maggi Bouillons produced in the Central and West Africa region are fortified with Iron to help address micronutrient deficiencies prevalent in the region.

In his statement, Dominique Allier, Business Executive Officer, Culinary in Nestlé Central and West Africa reiterated the brand commitment to:
-Use more familiar and common ingredients

-Increase local sourcing and build local economy;

-Raise awareness about healthy lifestyles, cooking and diets; and

-Improve the nutritional profile of our products,

By fortifying Maggi bullions, Nestlé is able to be part of the solution to reducing micronutrient deficiency in Ghana.