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Business News of Tuesday, 2 April 2019


Nestlé introduces new variant of Maggi

Nestlé Ghana, leading nutrition, health and wellness company, has launched a new variant of MAGGI known as “MAGGI DeDeeDe” to provide safe and quality nutrition for individuals and families to ensure their wellbeing at all stages.

The product, which is made of shrimp, garlic, fish and other natural ingredients and fortified with micronutrients, fulfils the brand's commitment of using familiar ingredients in its production.

Speaking at the launch, Philomena Tan, the Managing Director of Nestlé Ghana, explained that the addition signalled the company’s commitment to continuing to provide quality and nutritious choices that would contribute to the growth and wellbeing of Ghanaians.

“As a Nutrition Health and Wellness Company, we have a purpose to enhance the quality of life and contribute to a healthier future of consumers. We believe that we can achieve this purpose through the provision of product choices that have been developed through innovation and scientific findings,” she said.

She said the company was committed to using local ingredients rich in vitamins needed for the wellbeing of consumers.

Dominique Allier, the Business Executive Officer, Culinary, Nestlé Central and West Africa, reiterated the company’s obligation to raising awareness about healthy lifestyles and improving the nutritional profile of products.

He said the product had been carefully crafted to heighten the taste of Ghana’s favourite dishes while providing natural ingredients that supported the family’s health.