NLA targets 20% revenue increment in last quarter

The National Lotteries Authority (NLA) says it plans to increase its contribution to the government’s Consolidated Fund by 20 percent in the last quarter.

With August revenue alone standing at GH¢23.3million, Director of Corporate Planning and Sales Kplorlali Gbologah said: “The last quarter is our ‘cocoa season’, and we always perform better than the previous quarter so we are looking at a 20 percent increment.

“We hope that we will make the money needed. We are expecting to do better and already things are picking up,” he told the B&FT on the sidelines of the NLA Retailers Club launch.

The Retailers Club is one that will bring all NLA retailers together from every quarter to interact with staff and management. The club will bring about many advantages, including reduction of tension in business; serve as a source of pride and motivation for high-performing retailers; and provide a milieu for cross-fertilisation of ideas and sharing of best practices.

Effective this last quarter, retailers will be ranked quarterly based on their performance according to an established criterion that takes into account the number of daily products sold and the average throughput per point of sales terminal.

The top performers will be selected at the zonal, regional and national levels to become prestigious members of the club. Mr. Gbologah added that there are interesting activities lined up for the personal and business development of club-members.

“We at the NLA believe that the fun environment this club will offer will be one great source of motivation for the members. We also believe the prestigious feeling that will be associated with the club will become infectious and help change the business attitude of our retailers for higher performance.

“Above all, we are hopeful that the club will help bring our retailers and staff to work together,” he added.

Since the NLA’s inception in 2006, Mr. Gbologah stated, the Authority has implemented some transformational changes including the introduction of daily fixed-odds games, Caritas and SMS lottery platforms, and full automation of lottery processes online -- which led to the elimination of manual lottery in their operations.

“In addition, focus has been on changing the perception of our corporate image and product brands, and enforcement of the clauses in the NLA’s legal instrument -- especially against illegal lottery operators.

“These initiatives are improving our efficiency and overall effectiveness, delivering convenience to our retailers and final consumers whose lives are improving. Our key performance indicators are pointing in the right direction. Our gross revenue, for instance, has grown by 470 percent from GH¢59million in 2011 to GH¢240million in 2012.”