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Business News of Wednesday, 30 November 2016

Source: The Power Station

Mazda Ghana opens Spintex showroom for new brand of cars

Mazda Mazda

At a time when the Mazda brand of cars seems to have fade out of the Ghana market, SYLVA SPARE PLUS Ghana (SSP Ghana) dealer in Mazda brand of cars has revived its operations in the country by commissioning a new showroom and service centre on the Spintex.

With over 15 years of existence in the automobile industry in Ghana, SSP Ghana has established sales, service and maintenance centers are strategically located at Accra, Tema, Kumasi and Takoradi

Mazda has made very impressive strides in forging its ow¬¬n strategic direction. Under the new managing director, the unassuming Mathieu Castre, those strides have gained further momentum, but such a surge can only gain lasting traction through quality products and great costumer experience.

It was with the intention of establishing greater customer experience that in his speech at the opening of the Spintex showroom, the country Manager, Mathieu Castre, made the assertion that “Instead of just explaining the various features and functionalities of our vehicles, we invite you to come and experience the Mazda car yourself. The Mazda Experience allows you to fully enjoy the excitement of our cars with an exciting weekend trip out of Accra. With this experience, we aim to enhance the unique connection between you and the Mazda car.

And here Mazda has delivered, introducing several well-received new models such as the 6, 3, and 2, the grin-inducing MX-5 and the BT-50 which defies the conventional image of a pick-up with its modern and revolutionary styling. The mascular beauty of mazda cars likens to the strong and courageous felines. These new models are proudly described as Kodo-Soul of motion: a unique and distinctive style capturing motions from living forms in nature, catching the very instant that energy becomes motion. It’s the mascular beauty you see when an animal pounces or when a human leaps into action.

Skyactiv: Mazda’s high performance technology makes driving fun, safe and cost-efficient. The SKYACTIV technology generates more energy for every drop of fuel compared to mass production engines.

Comfort of driving: The Mazda car is spirited and intuitive creating unique link between man and car which makes driving a truly comfortable experience. For example the acceleration is postponed 0.2 seconds to follow brain rhythm and prevent the body from shaking.

With this raft of well-engineered and competitively priced new models it is without doubt that it will come with a well-deserved commercial success.

“We are particularly happy that users of the company’s franchise brands would now have access to genuine spare parts and quality automobile oils and batteries at their doorsteps,” he said.