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Business News of Friday, 30 September 2005

Source: GNA

Malta Guinness launches new campaign

Accra, Sept. 30, GNA - Guinness Ghana Breweries Group on Friday unveiled a new pan-African advertising campaign for its Malta Guinness brand.

The campaign, which begins on Friday, is expected to create excitement and maintain the brand's leadership position in the Ghanaian market.

Malta Guinness, a non-alcoholic beverage, was first launched onto the Ghanaian market in 1989 and currently holds more than 80 per cent share of the malted soft drink market.

Mrs Agnes Emefa Essah, Malts Marketing Manager, who launched the campaign, said nothing else on the brand had changed aside the launch of a new advertising campaign.

The campaign is set in the music of Ghanaian Musician C. K. Mann in an afro-beat song, "When You're Smiling" and laced with a spectacular dance. The advert would be running in Ghana, Nigeria and Cameroon.