MTN, Dangote retain most admired brands in Africa – Survey

Cement manufacturer Dangote and telecom giant MTN are the most admired African brands but Nike retained the number one brand spot in Africa for the third year, according to Brand Africa 100.

American sports and fitness giant, Nike took the top spot for the third year in a row.

Dangote and MTN brands together with Safaricom of Kenya are the highest brands listed on the leading Sub-Saharan Bourses, the Johannesburg Stock Exchange and Nairobi Securities Exchange.

According to the rankings, there is no Ghanaian company among the top 100 brands in Africa.

Nigeria's GT Bank returns to the top spot in financial services and the United Kingdom's BBC retains its media category ranking as the most admired media brand in separate category sub-surveys of the most admired financial services and media brands in Africa.

African brands only occupy 13 of the 100 entries, seven less from last year.

South African (5), Nigeria (6), Kenya (1) and Ethiopia (1) are the leading countries of origin for African brands.



Tuesday, 26 May
Nike retains No.1 brand spot in Africa; MTN & Dangote most admired African brands – Survey
May 25, 2020
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Business
Nike

Cement manufacturer Dangote and telecom giant MTN are the most admired African brands but Nike retained the number one brand spot in Africa for the third year, according to Brand Africa 100.

American sports and fitness giant, Nike took the top spot for the third year in a row.

Dangote and MTN brands together with Safaricom of Kenya are the highest brands listed on the leading Sub-Saharan Bourses, the Johannesburg Stock Exchange and Nairobi Securities Exchange.

According to the rankings, there is no Ghanaian company among the top 100 brands in Africa.

Nigeria's GT Bank returns to the top spot in financial services and the United Kingdom's BBC retains its media category ranking as the most admired media brand in separate category sub-surveys of the most admired financial services and media brands in Africa.

African brands only occupy 13 of the 100 entries, seven less from last year.

South African (5), Nigeria (6), Kenya (1) and Ethiopia (1) are the leading countries of origin for African brands.

Non-African brands accounted for 87% of the top 100 brands in Africa.

Out of the top 100 brands in the 2010/11 rankings, only half remains in the tables due to mergers, acquisitions and obsolescence.

The rankings pointed out that Europe retained the continental lead with 42/100(+5% increase), North America with All-USA brands of 29/100 (+3.5%) and Asia with 16/100 (-6%).

China’s Alibaba (92) and USA’s Amazon (56) are the highest-profile technology/ e-commerce new entries.

Established 10 years ago to coincide with the 2010 FIFA World Cup, the world's biggest single sporting event, the Brand Africa 100: Africa's Best Brands survey and rankings have established themselves as the most authoritative survey, analysis, and metric of brands in Africa.

It is a consumer-led survey which seeks to establish brand preferences across Africa.

The survey is conducted among a representative sample of respondents 18 years and older, in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimated 80% of the population and the GDP of Africa.

The 2020 survey was conducted between February and April 2020 and yielded over 15,000 brand mentions and over 2,000 unique brands.