Guinness Introduces New Product

Guinness Ghana Ltd. (GGL) has launched a new product, Gordon's Spark, on the Ghanaian market. Gordon's Spark is a blend of special dry gin and fruit flavours, produced under licence in Kumasi by Guinness Ghana Ltd.

Mr. Francis Damali, Deputy Managing Director of GGL who did the launch at Indigo Night Club in Accra said, Ghana is the second after Nigeria in Africa to launch the Diageo (Guinness parent company) product.

He said the drink contains 5.5% alcohol and "is a drink for adults, best served chilled and enjoyed straight from the bottle."

Mr. Damali said GGL is determined to create access into Diageo's stable of premium brands like Johnnie Walker, Smirnoff, Baileys, J&B and Gordon's.

He said he believed that the new product would fulfil the desires of Ghanaian consumers.