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Business News of Tuesday, 26 June 2018

Source: Guiness Ghana

Guinness Foreign Extra Stout scoops 2 awards at Ghana Beverage Awards

CEO of GIPC, Yofi Grant (left) presenting the award to Marketing Manager of Guinness Ghana CEO of GIPC, Yofi Grant (left) presenting the award to Marketing Manager of Guinness Ghana

Ghana’s favourite stout, Guinness Foreign Extra Stout (FES) has been awarded the Beer of the Year and Product of the Year awards at the 2018 Ghana Beverage Awards for its GH@60 campaign.

To celebrate Ghana’s 60 years of independence, Guinness Ghana Breweries Ltd unveiled its OSAGYEFO bottle in 2017. The bold, stylish bottle was conceived with the help of the Guinness Cultural Council – a collective of imaginative individuals from Ghana, who joined forces to develop the eye-catching bottle that was at the heart of Ghana’s Independence celebrations.

The special celebratory bottle was designed to recognise all the incredible individuals across the country who have demonstrated their Made of More spirit over the last 60 years.

Lesego Lebogang Babe, Marketing Manager, Guinness Ghana Brewery Limited said, “We are delighted to receive such incredible recognition for our GH@60 campaign. The 60th anniversary of independence were an important celebration in Ghana and we wanted to mark the occasion with something special. Our OSAGYEFO bottle was designed to be a bold celebration of everyone in Ghana who has carved their own path since Independence. To be selected as both the winning Beer of the Year and Product of the Year by consumers / such well recognised individuals at the awards ceremony is testament to how well received the limited edition bottle was.”

The OSAGYEFO limited edition bottle also marked 58 years of brewing heritage for Guinness in Ghana. iconic imagery that reflects Ghana's evolution and rich culture over the last 60 years.

This was the second year of the Ghana Beverage Awards, which took place on Friday at the Alisa Hotel, Accra. The awards are judged by a panel of esteemed experts in the Ghana food and drink industry / voted for by consumers.

The Ghana Beverage Awards is an annual awards ceremony, organised with the aim of recognising and appreciating excellence within the beverage industry in Ghana. Organised by Global Media Alliance, the second edition was themed “Inspiring Excellence in the Ghana Beverage Industry”.