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Business News of Monday, 24 February 2020

Source: www.ghanaweb.com

Ghanaian publishers and bloggers invited to benefit from GhanaWeb’s technology


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AfricaWeb Holding, publishers of GhanaWeb.com, has called on Ghanaian publishers and bloggers to take advantage of its technological innovations to develop their websites and increase revenue.

The company’s AfricaWeb Solutions services for publishers and advertisers boasts of a specifically tailored technology for the African market which is optimized for slower internet speeds in Africa.

“GhanaWeb is ready to share its technological innovation with other publishers through our AfricaWeb Solutions services for publishers,” said Marc Stubbé, Chief Executive Officer of AfricaWeb Holding.

AfricaWeb Solutions cover technology and monetization services that include publishing technology with a different back-end and CMS for both desktop and mobile.

It assures safety against hackers, reliability and stability as to uptime, ability to deal with peak traffic, faster loading time, specific tools for publishing content and managing editorial teams and more pageviews among other benefits.

GhanaWeb and other subsidiaries run on the AfricaWeb Solutions technology which has placed the portal at the topmost position in Ghana and Africa. GhanaWeb is ranked third in Ghana after Google and YouTube and it is ranked the most popular news website in the country.

Among the beneficiaries of Google’s Digital News Initiative (GNI) is Ghana’s first and most popular news portal, GhanaWeb, which has won the first Google News Initiative GNI Innovation Challenges for its novel GhanaWeb Reporter project which will inject new ideas into the global news ecosystem.

The GhanaWeb Reporter is an application for both Android and iOS devices that enables GhanaWeb’s 4 million monthly unique visitors to (re)publish their user-generated content (UGC) directly on www.ghanaweb.com.

The content will be screened and published on a personal or topic page on the website or as a news or opinion article when it meets the required editorial guidelines. This novelty will amplify the voices of Ghanaians on the issues that matter to them.

“Technology is key in online publishing and the GhanaWeb Reporter makes it possible to create and engage a big Ghanaian community that will interact on our platforms rather than to attract visitors that passively absorb news items.

“We will invite influencers, bloggers and journalists to become part of the community of GhanaWeb – the basic thought is that we share the benefit,” said Marc Stubbé, Chief Executive Officer of AfricaWeb Holding.

GhanaWeb’s success necessitated the founding of AfricaWeb Holding which has birthed CamerounWeb.com, TanzaniaWeb.com, MyNigeria.com and other country-specific portals to help develop viable independent news portals in Africa.

About GhanaWeb

GhanaWeb is the first vertical portal in Ghana and the first news website for the country relaunched in 1999 to offer news, background information, classifieds, radio stations and a social network for Ghanaians and the Diaspora among others.

The privately-owned independent and objective portal operates under the laws of the Netherlands, a legal setup that has allowed Ghanaians to express themselves freely through opinion articles and comments in over two decades.

Made for and by Ghanaians, GhanaWeb is updated by a team of editors and journalists who write original content and aggregate articles from a wide range of Ghanaian print and online media ensuring a balanced coverage of the news in Ghana.

GhanaWeb has evolved over the years to include video content and social media components to its news feed for a smooth web navigation. Its team of web developers and web designers regularly improve the technology and design of the portal which has been built to meet the requirements of its 4 million unique visitors each month.

According to the Alexa website traffic statistics, GhanaWeb is very popular among Ghanaian migrants in the United States, United Kingdom, Germany, Canada, Italy, South Africa, Netherlands, France and many other countries.

These loyal visitors and the millions of readers in Ghana have made GhanaWeb the most popular news website in Ghana and ranked the third most visited website in the country after Google and YouTube.

GhanaWeb’s success necessitated the founding of AfricaWeb Holding which has birthed CamerounWeb.com, TanzaniaWeb.com, MyNigeria.com and other country-specific portals to help develop viable independent news portals in Africa.

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