Ghana's Mobile Market - Overview, Statistics & Forecasts

- Opportunity Continues To Exist In the Provision of Basic Voice Services

Synopsis Since launching the first cellular mobile network in sub-Saharan Africa in 1992, Ghana has become one of the continents most vibrant mobile markets with now six competing operators, including regional heavyweights such as MTN, Vodafone, Zain and Millicom (Tigo). The recent highly competitive bidding in the privatisation of the countrys two fixed-line operators, which also hold mobile licences, indicates the huge potential that is seen in the market despite the already intense competition. At a market penetration of only just over 50%, opportunity continues to exist in the provision of basic voice services as well as 3G mobile broadband access, given the countrys poorly developed fixed-line infrastructure.