Ghana Home Loans has announced the release of a Mortgage Borrower Education Video.

The 75-minute video, which is released in DVD format and available free charge at Ghana Home Loan, provides a detailed explanation of the mortgage product and how it can be used to achieve home ownership.

Kojo Addo-Kufuor, Chief Operating Officer at Ghana Home Loans, commenting on the video, said the video shows the company’s absolute commitment to encouraging home ownership in Ghana.

He said that since 2006, the company has regularly organized Mortgage Clinics, Housing Fairs, public seminars and other events to enable prospective applicants further understand the mortgage product and plan towards home ownership.

Mr Addo-Kufuor observed that the combined effect of these efforts had been quite positive and made Ghana Home Loans the industry leader as well as the most trusted name in mortgages.

He cited market education and lack of supply of housing units as two major challenges that the company was keen to address.

He said the borrower education video is an exciting addition to the Ghana Home Loans market education campaign since it deploys technology in order to disseminate the message.

“After the prospective mortgage applicant has spoken to our staff about how to qualify for a mortgage, they shall receive a copy of the video to continue the education process in the comfort of their homes,” he said.

Mr Addo-Kufuor added that the video is also offered on You Tube via a link from the company website, www.ghanahomeloans.com.

“Non-resident applicants and others who live outside Accra can therefore watch the entire borrower education video on the internet via You Tube before contacting Ghana Home Loans.”

Since 2006, Ghana Home Loans has raised over $100mm in long-term funding to provide residential mortgages to the Ghanaian market.