Frytol boss wins top Global Brand Excellence Award

Wilmar Africa’s General Manager-Commercial, Fatima Alimohammed has emerged winner of the 2014 Brand Builder of the Year at the 23rd edition of the World Brand Congress held in Singapore.

Mrs. Alimohammed has also been named amongst Top 50 Chief Marketing Officers in the world by World Marketing Congress - Malaysia.

The company also won Marketing Campaign of the Year-Global Excellence Award, Top 5 Premier Brands in Ghana, Superbrands Award, Export Awards and the latest is EFG Overall Best Made in Ghana Product Award all in this year.

Wilmar Africa is producers of frytol, Ghana’s popular household pure cooking vegetable oil “Fortified with Vitamin A” and formulated to give long frying life, good drain-off and a crisp taste suitable for fried food and all deep frying.

Speaking to GhanaWeb exclusively, the Commercial Manager said frytol is the only locally produce brand that can claim to be authentic Ghanaian cooking oil which has gone through various stages of evolution and heritage.

“Taking into account, 54 years after independent, the frytol brand is between 32-34 years in Ghana, which means that for half of the life of freedom fighters they used frytol. So it is a brand that has been there fighting all its way to the top but despite that, it has also modernise with the time in terms of packaging and quality,” Madam Alimohammed said.

Commenting on the awards, the commercial manager noted that the company is excited with the awards and the successes chalk over the years. “For us, frytol is a Ghanaian brand and for us to win overall top award is fantastic, it means we are on the right path and our cherished consumers are able to resonate with the brand compared with all other imported brands on our markets,” She said.

According to Fatima, frytol is the only company that took the first step to give consumers the option to buy quality and hygienic one-time use 50ml pack cooking oil which every household can now afford.

She further noted that her company will from next year touch the heart of every Ghanaian with frytol.

Counting on the challenges of the manufacturing sector, she called on government to strengthen policies to drive the agricultural sector and also add value to raw materials to create more jobs in the process.

“There is no point of growing cotton, exporting them all abroad, and they will then produce a shirt and we will end up buying them in US dollars. We need to finish the whole process here add value to the whole chain and also export for foreign exchange and as well create jobs for our people,” She reiterated.

She finally urged government to support local manufacturing companies to increase production rather than depending on heavy imports which eventually hurt the country’s economy.