A three-month financial education campaign aimed at boosting insurance awareness and literacy among informal sector workers has been launched in Accra.

At the launch, the Acting Commissioner of Insurance, Dr Abiba Zakariah, described the campaign as timely, noting that many Ghanaians remain outside the insurance net due to limited access and low understanding of its benefits.

“Over 80 percent of the Ghanaian workforce is in the informal sector, yet most remain uninsured. This campaign will help educate and empower this underserved group,” she said on August 28, 2025.

She added that the NIC had been working to design insurance products tailored to their circumstances.

The initiative, spearheaded by SanlamAllianz in partnership with the National Insurance Commission (NIC), the Ghana Insurers Association (GIA) and other industry stakeholders, seeks to address Ghana’s low insurance penetration, currently estimated at less than one percent.

Targeted groups include traders, dressmakers, tailors, hairdressers, barbers and other small-scale operators who make up the bulk of the informal economy.

The campaign will be rolled out through community workshops, radio programmes and stakeholder engagements in Accra, Kumasi, Koforidua and other regional centres.

The Chief Executive Officer of SanlamAllianz, Tawiah Ben-Ahmed, said the campaign was part of efforts to build financial literacy and improve public trust in the insurance industry, which continues to grapple with perceptions of poor claims payment.

Representatives of informal worker groups, such as the Ghana National Tailors and Dressmakers Association, also expressed optimism, stressing that improved financial education could help protect their businesses against unexpected risks.

Industry stakeholders, including the Ghana Insurers Association and the Chartered Insurance Institute of Ghana, welcomed the initiative and urged informal sector workers to take advantage of the programme to better secure their livelihoods.

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