Majority of DStv subscribers support the Minister of Communication, Digital Technology and Innovations, Samuel Nartey George, in the ongoing feud between the minister and MultiChoice Ghana, the owners of DStv, a study has shown.

According to the study, which was conducted by Ipsos, a global leader in market research, about 97% of DStv subscribers indicated that they support the minister’s demand for a reduction in the prices of DStv services in the country.

Details of the poll showed that about 75% of the subscribers also stated that they are of the view that the charges for DStv services are exorbitant.

“Most customers (75%) perceive DStv fees as high or very high, while only a quarter see them as medium to low. Though DStv is usually perceived as a premium service in the market, this finding suggests that pricing could nevertheless become a major concern for customers if other measures are not taken by the service provider to address the issue,” parts of a summary of the report read.

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The poll also showed that despite the ‘perceived’ high prices of DStv services, 50% of subscribers say they are getting value for their money.

“Customer opinions on DStv/Multichoice value are polarized — while 50% see good value in the service, 44% disagree. This split perception indicates a potential gap in service delivery or misalignment between customer expectations and the service provided. Targeted communication or service enhancements might address this,” it added.

Most of the subscribers also stated that despite the high prices, they would keep using DStv.

“Despite high costs, 59% of customers intend to continue their subscriptions. While loyalty remains strong, it could be challenged by higher prices and concerns over value for money in service provision,” part of the survey report read.

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See details of the poll below:



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