The World Tourism Forum Institute (WTFI) has unveiled former Minister of Tourism, Arts and Culture, Catherine Abelema Afeku, as its Brand Ambassador for Africa in Accra on Monday, December 22, 2025.

The appointment highlights her expertise in the global hospitality industry and took effect on July 29, 2025.

In a letter appointing Afeku, the WTFI President, Bulut Bağcı, acknowledged her capacity to promote Africa as a tourism investment hub.

“We believe your proven experience as a former Minister of Tourism, Arts and Culture of the Republic of Ghana alongside your deep understanding for regional dynamics makes you uniquely suited for this position”, noted Bağc, adding “Our shared goal is to position the hospitality sector as a core pillar for economic transformation with a clear focus on boosting job creation, empowering local communities, and reinforcing the image of Africa as a competitive global destination”.

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Afeku’s appointment has been endorsed by the government, signaling its commitment to collaborating with her to exploit the tourism potentials in Africa for economic transformation.

Abla Dzifa Gomashie, Minister of Tourism, Culture and Creative Arts, who graced the occasion described Afeku’s appointment as an honour for Africa.

She urged Afeku to use her new role to trumpet and champion Africa unit through tourism.

“Lift high the red, gold, green with a black star and do not forget the image of our country, Ghana”, she urged.

Director of Diasporan Affairs, Kofi Okyere Darko, known in the entertainment circles as KOD, urged Afeku to use her personality and image to impact positively on the African continent and “make us proud”.

Okatakyie Nana Anim, Saanahene of Akyem New Tafo, who chaired the occasion acknowledged the immense contributions of both Catherine Afeku and Dzifa Gomashie in the tourism sector, urging the two to collaborate effectively and work to impact positively on Ghana and the African continent.



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