The Chartered Institute of Marketing, Ghana (CIMG) has elected a new Governing Council to steer the affairs of the Institute for a two year period, starting from 2020.

The elections were conducted at the CIMG’s 30th Annual General Meeting held recently at the Golden Tulip Hotel, Accra.

At the end of the elections supervised by officials from the Electoral Commission of Ghana, the following personalities were elected; Mr Daniel Kasser Tee, a Senior Manager at Ecobank and Deputy Head of Marketing and Corporate Communications for Ecobank Ghana and Anglophone West Africa (AWA) was elected National President with Mrs Agnes Emefa Essah, Marketing & Sales Director/Consultant, Nyaho Medical Centre as the National Vice President elect.

Mr Franklin Sowa, Director of Marketing and Sales, Graphic Communications Group was elected as the National Secretary and Ms. Shirley Acquah-Harrison the CEO of Kwik Limited as the National Treasurer elect.

Other elected members of the Governing Council are;

• Mr Theodore Osae, Managing Director, NCR Ghana

• Mr Kwasi Kyere, Commercial Manager, Ghacem Ltd

• Mrs Annie Babah-Alargi,Managing Consultant, Customer Matters Ltd

• Mr Paul Yao Asafo, Head, Agency Training, Prudential Life Insurance

• Mr Kojo Demanya, Head of Marketing, Rana Motors

• Mr Emmanuel Neequaye, Marketing Consultant and Marketing Lecturer, Simon Page Institute

• Ms Doris Adabasu Kuwornu, Director, Enigma Images Ltd

• Mrs Mary Asaa Ackuaku, Marketing Analyst, Barclays Bank Ltd

In his acceptance speech on behalf of the new council, the President elect, Mr Kasser Tee said; “We see this overwhelming endorsement as a great opportunity to serve the CIMG and mother Ghana. Alongside these opportunities also lie challenges that will require our collective strengths, as an institute, to be able to surmount”.

He congratulated the past leadership for their hard work, which he said will be an inspiration to guide the new team when they come into office. He assured members of the Institute that the new team will collectively ensure that the dreams of CIMG are achieved in an enviable manner.

On his vision for the Institute, he said; “As National President, I will work closely with the Governing Council of the Institute to Protect and Enhance the Positioning and Image of CIMG at all times”. He further broke this down into what he referred to as the seven point winning agenda as follows;

1. To strengthen the advocacy role of the Institute in order to influence government policy on marketing-related matters, particularly those on consumerism and consumer rights.

2. To forge stronger partnerships and collaborations with the media and relevant public and private sector agencies, including international bodies, for cost-effective execution of agreed programmes

3. To intensify professional marketing education and whip up membership drive to improve retention and loyalty for members, while encouraging marketing students in all public and private institutions of learning to see the CIMG as the aspirational professional group for them

4. To generate and sustain interest and excitement of the general public around the marketing profession through Content Marketing and Thought Leadership programmes

5. To encourage digitisation of marketing projects and inspire the older generation of marketers to adapt quickly to newer trends, leveraging technology.

6. To promote relevant UN sustainable development goals (SDGs) to attract global attention to Ghana.

7. To introduce reforms that will transform the CIMG secretariat to operate as a modern day professional body, comparable to its peers elsewhere around the globe.

The President-elect then proposed a review of the CIMG’s constitution to bring some of the provisions in line with reality. Key on this is the electoral processes of the institute, which he emphasised requires urgent attention.

He concluded by also proposing the establishment of a Brand Index Survey Report for MMDA’s and other public agencies. This, he explained, will be based on the public perception of Ghanaians, regarding the Brand Health of our local assemblies and communities, based on some yet to be agreed criteria such as; Tourism, Peace, Culture, Heritage, etc.

“This, I believe, will engender keen competition among local Assemblies to attract top rankings from this report, as this has the potential to attract business and tourism to most of our local communities around the country”, he concluded.

Kasser comes into this role with a worth of experience, having previously served in various capacities under four different presidents over the past 16 years.

Professionally, he is a Chartered Marketer, Certified Project Communicator and a Fellow of the American Academy of Project Management (FAAPM). He has over two decades of working experience in Banking and Insurance, as well as teaching, mentoring and consultancy services.