Business News of Monday, 4 November 2013

Source: Adwoa Gyasiwaa

Alomo Bitters among top 5 emerging brands in the world

Kasapreko Alomo Bitters, the flagship product of indigenous liquor giant, Kasapreko Company, is among the top five emerging brands in the world, according to the latest CNN money poll.

The poll by the largest business website takes into consideration best practices of companies across the globe and its potential to grow into emerging markets. Aside Alomo Bitters, other exotic spirits from Brazil, Mexico, China and Turkey were named as part of the top five.

Kasapreko Company placed sixth in this year’s Ghana Club 100 rankings and was awarded the most Innovative Company and the Manufacturing Company of the year in 2012 by Ghana Investment Promotion Council (GIPC).

It has fourteen brands to its credit with Alomo bitters being its flagship product. General Manager for Sales and Marketing, Kojo Nunoo said their latest feat attests to the quality of Kasapreko’s products.

“It is a unique selling point for us to have been recognized by CNN money. It means there is something right the company is doing and we will not relent in our efforts”, he stated.

Kojo Nunoo noted that with a vision to produce quality drinks for all, the company has since its inception focused on developing products derived from Africa’s rich heritage of herbs by using modern research and development methods to transform traditional recipes into desirable consumer brands.

The Kasapreko Sales and Marketing Manager pointed out that quality is of utmost importance to the company and thus will never compromise on the quality of their products.

“We also collaborate with the renowned Centre for Scientific Research into Plant Medicine – CSRPM (Mampong – Akwapim) an affiliate of the World Health Organization in the development of our products and they supply the concentrate base for the production of our products”, he noted.

Kojo Nunoo promised consumers of nothing but best quality products in the coming years.