Business News of Thursday, 24 October 2013

Source: www.ghanaweb.com

Aerial balloon advertising hits Ghana

A new form of advertising which is outdoor based, is fast catching up with many Ghanaians.
With this new innovation, a gigantic balloon is mounted at vantage points on a roadside to largely attract onlookers and motorists.


Motorists who plied the Tetteh Quarshie Interchange on the Tema Motorway Roundabout were on Thursday greeted with a flamboyant 4-in-1 Aerial Balloon, scrolling the ads of various organisations.

It offers advertisers the chance to project their brands in a very unique manner. People from all walks of life thronged to the area to catch a glimpse of the rather blissful display of advertisement.