The Country Managing Partner of Deloitte Ghana, Daniel Kwadwo Owusu, has urged business owners to reduce the prices of their products to reflect the recent appreciation of the cedi.

According to him, market prices must respond promptly to the performance of the local currency.

The Ghana cedi has appreciated by 24% against the US dollar in the first four months of 2025. The dollar is currently selling below GH¢11 for the first time since 2023.

However, prices of goods and services have largely remained unchanged, with the exception of transport fares, which have dropped by 15 percent.

Speaking at the 9th Ghana CEO Summit in Accra on May 26, 2025, Kwadwo Owusu noted that businesses are often quick to raise prices when the cedi depreciates and should be equally responsive when the currency strengthens.

“CEOs and business owners, how soon are we going to adjust prices to respond to the cedi’s gains? I urge you to adjust your prices to reflect the current appreciation of the local currency,” he rallied.

He spoke under the theme: “Transforming Business and Governance for Ghana’s Economic Reset.”

The 9th CEO Summit was held under the broader theme: “Leading Ghana’s Economic Reset: Transforming Business and Governance for a Sustainable Futuristic Economy.”

SSD/MA