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Business News of Friday, 7 April 2017


Accra Brewery rewards key distributors

Ghana’s premier beverage producer, Accra Brewery Limited (ABL), hosted an awards ceremony at Golden Tulip Hotel in Kumasi to celebrate and honour its hardworking key distributors for their contributions toward the growth of the company in 2016.

The Dinner and Awards night, an annual affair, constitutes part of the company’s relationship building activities with its key distributors.

Over 60 firms attended the event, which was interlaced with riveting live band music and healthy food and drinks.

At this year’s event four key distributors won awards in the Gold, Silver, Bronze and ‘Most Improved Distributor’ categories, taking home handsome prizes of GH¢20,000, GH¢15,000, GH¢10,000 and GH¢4,000 and cases of ABL products for their exceptional performance.

Detela Company Ltd won the Gold Award, Denby Enterprise took home the Silver Award while Emmanuel Brenya Enterprise snatched the Bronze prize.

New categories introduced during the year under review include Agyei Baffour and Sons; most improved, Mackay and Company; Highest Performance (Shandy), Ciamrco Ltd; Highest Performance (Eagle Lager Beer), Tolarem; Highest Volume (Chairman Bitters) and Satea Enterprise; Longest Serving Key Distributor.

In a brief speech, newly appointed ABL Country Director, Philip Redman, indicated the company’s appreciation of the long-standing mutually beneficial relation it has with the distributors.

He congratulated the distributors for their hard work and noted that the rewards would motivate others to improve their performance.

He further informed the gathering of the start of another expansion project at the cost of $30 million, which involves the construction of a new packaging line, following the recent completion of a $100 million project of similar nature. This will increase the capacity of the factory in furtherance of the volume growth agenda to meet market demand.

Accra Brewery Limited has been a major player in the Ghanaian alcoholic and non-alcoholic industry since 1931.

It offers a wide variety of brands such as Club Premium Lager, Castle Milk Stout, Chairman Bitters, Eagle Lager and Beta Malt, which have become strong favourites of Ghanaian consumers.

In October 2016, ABL became a member of the AB InBev (ABI) family after its parent company, SABMiller, was acquired by ABL.