Access Bank has launched a high interest bearing account known as the “Goal’ account to encourage more people to save.

The account is modelled with features that help individuals to save towards a specific project or item they desire to purchase.

Individuals could choose to save towards their wedding, higher education, family vacation, home improvement or hajj pilgrimage among other aspirations.

Mr Stephen Abban, Group Head of Personal Banking (GHPB), said with the new account, customers could earn competitive interest rates – above industry savings rates and also get added benefits including a free debit card, free e-banking services such as SMS/Email alerts, Internet banking (Accessonline) as well as Mobile banking (Accessmobile).

He said it is the intention of Access Bank to help people achieve their dreams, meet their aspirations and have back–up cash for any emergency.

“Our various savings products are designed to give customers the chance to meet their savings goal faster through the offer of flexible options and at very attractive interest rates.

“The unveiling of the high interest yielding ‘Goal’ account coincides with the launch of a year-long new savings drive dubbed: “Let’s Start Saving,” which will leverage on the Bank’s bouquet of products such as Early Savers, Solo Account, SME Savings, Premier or Gold Savings Accounts and the Golden Age Account,” he said.

The GHPB also said the savings drive would showcase Access Bank’s basket of unique savings products for children, under-graduates, salaried workers, pensioners and small business owners.

He said Access Bank seeks to improve the level of savings in the economy, especially for individuals who have not taken advantage of the financial system to save towards their dreams through the campaign.

Mr Abban said he was optimistic that improvement in the national savings culture starting with individuals, would make more money available for investments in meaningful projects and businesses as well as help to improve Ghana’s socio-economic development.

He said Access Bank has gone ahead to develop a pledge form and made this available across all its branches and on its website.

He said customers who choose to save will fill-out this form by indicating their weekly or monthly savings commitments and into which accounts they want to grow their monies.

Mr Abban said: “When it comes to savings, no amount is too small.

What matters is consistency and discipline to follow the habit of saving. That is why we have a variety of savings account options for people across all segments, including SME’s to choose from”.