Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author and Ghana's foremost authority on Personal branding and Digital Publishing expert Bernard Kelvin Clive has shared tips for effective social media marketing.

Let’s check out the 21 tips the award winning author shared with us.

1 Don’t just be everywhere, be everywhere that your clients are, where you matter most.

2 Always and always have a gift to give. E.g., Whitepapers, eBooks, audio, infographics etc.

3.You can’t just ignore Social media – Facebook, Twitter, Instagram, etc.

4.Blogs and Websites are still relevant for business growth.

5.Traffic is the golden key that gets you the cash.

6.Get yourself a mailing list.

7.The Free lunch is over. You must pay to get the desired traction.

8.Crowdfunding works effectively when you already have a mailing list, a tribe.

9.Invest in paid advertisement.

10.Don’t just be selling be connecting. You can’t’ Spam your way to success.

11.Content is not king – relevant, timely and authentic content is king

12.Invest in your personal brand – people buy into people first before business.

13.Without value, the hype will be in vain. There are no shortcuts.

14.Remember that what worked today may not work tomorrow, be adaptable!

15.A platform is a must-have for all online marketers and entrepreneurs.

16.Build a loyal fan base because repeat business is the best business for you.

17.Focus: Niche marketing is vital.

18.Remember that your competitors are just a click away.

19.Consistency is the essential ingredient that sells your brand.

20.Invest in your fans, tribe and brand ambassadors, they will bring in more business.

21.Study trends! Stay Relevant!