Tenth awards celebrations launched

Accra (Greater Accra) 30 March '99

Nineteen organisations, institutions and personalities will be honoured during this year's Chartered Institute of Marketing Ghana(CIMG), annual Awards for creating Marketing awareness in the country. This year's ceremony coincides with the 10th anniversary of the institution of the awards in 1989. Mr Kwame Adjei-Seffah, President of CIMG announced these at a press conference in Accra on Tuesday to launch programmes for the annual marketing awards slated for June 19th. Mr Adjei-Seffah said within 10 years, the institution has recognised the excellent performances of the various organisations and personalities. ''The awards, under the Theme: marketing the practice and prospects in the next millennium'' will be in the form of lectures and a 'Marketing day' for four top organisations to inform the public about their marketing strategies. The organisations are the Ghana Stock Exchange, Agricultural Development bank, Ghana Breweries Limited and Mobil Ghana Limited. The "Market Day' will be held all Wednesdays in April and a ''What-do-you-know contest as part of the activities. The celebration will be in two categories. The first comprises special awards to organisations and individuals who have contributed immensely to the growth of the institute of marketing, won the awards on three occasions within the past 10 years and created excitement in the industry over the same period. Mr Adjei-Seffah said the second category will be personalities who excelled in marketing in 1998. These are marketing man, woman, student, marketing oriented organisation, marketing product (general), marketing product alcoholic, and industrial company, all of the year. Others are agro-based company, bank, insurance company, petroleum company, super market, motor firm and airline of the year. The rest are out-door advert, print media, T.V. advert, radio/t.v. programme and ''chop bar'' of the year.