The President of the Tour Operators Union of Ghana (TOUGHA), Yvonne Donkor, has called on African tourism leaders to work together to reimagine the future of tourism and unlock its full potential for the continent’s prosperity.

She made the call in Lagos, Nigeria, where she joined the Nigerian Association of Tour Operators (NATOP) at Tarkwa Bay, Victoria Island, to celebrate World Tourism Day 2025.

The invitation was extended by the President of NATOP, Hajia Bolaji Mustapha.

In her goodwill message, Yvonne Donkor highlighted the vital role tourism plays in driving economic growth, cultural exchange and sustainable development across Africa.

“On this World Tourism Day 2025, we recognize the pivotal role tourism plays in fostering economic growth, cultural exchange and sustainable development.

“May our collective efforts continue to promote African tourism, showcase our rich heritage and drive innovation in the industry.

“Together, let’s reimagine tourism’s future and unlock its full potential for the continent’s prosperity. Happy World Tourism Day!” she said.

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The TOUGHA President’s participation reflects growing collaboration among African tour operators aimed at strengthening intra-African travel, promoting the continent’s diverse attractions and creating shared opportunities for industry players.

World Tourism Day, celebrated annually on September 27, is dedicated to raising awareness about the social, cultural, political and economic value of tourism and the role it plays in achieving sustainable development goals.

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Also, watch some videos from the NPP’s protest below: