Accra, April 8, GNA - KDN Consultancy, an event planning company has launched a special project aimed at promoting African business and interrelations between Africa and the world during the 2010 Federation of International Football Association (FIFA) World Cup in South Africa. The project dubbed "Afrika Village Concept" will provide a platform for the exhibition of products and services for African businesses within and outside the continent during the competition.

African businesses are expected to be provided with an opportunity for trade and investments, promote their cultural aspirations as well as create any business links during the competition.

Mr Kwaku Bamfo Boateng, Country Manager of the 'Afrika Village Concept' who launched the project in Accra, said his outfit was motivated to organise the exhibition because the World Cup is being organised in Africa as well as the successes chalked during the 2006 World Cup in Germany, where they organised a similar successful event.

He said this year's project will be under the theme "taking the best of Africa to the world", adding that the 2010 World Cup in South Africa is an opportunity for Africans to make the best out of the situation noting that "it may never come back to us again".

Mr Boateng said Afrika Village will serve as the launch pad for African businesses to thrive in a sporting atmosphere that brings together from all parts of the world to a common forum.

The Country Manager said his outfit has secured adequate accommodation for all people who are interested in participating in the event, adding that they are bent on having another successful event. He therefore challenged Ghanaian businesses to take advantage of the historical phenomenon to be part of its success story. Mr Boateng also noted that the Consultancy has plans lined up for media personnel who are interested in covering the tournament and called on the media to take advantage of the opportunity.