At a short ceremony at its head office in Accra last Friday, the Group CEO of CDH Holdings, Mr Emmanuel Kwadwo Adu-Sarkodie, presented the cheque to SWAG president, Mr Kwabena Yeboah, and pledged its continuous support for the awards which recognises and honours the outstanding sports personalities.

Presenting the cheque, Mr Adu-Sarkodie said CDH Holding believed in honouring Ghana’s sports heroes because of the role Ghanaian sports stars have played in branding the country.

He said even though CDH Holdings supported the 40th MTN SWAG Awards last year, the company decided to partner SWAG this year as a major sponsor because of the credibility of the country’s longest-running awards, as well as its belief that outstanding sports personalities must be encouraged and honoured.

“We as a company recognise also the immense benefit we stand to gain from sponsoring a major sporting event. There is a lot of mileage to gain as a company from associating with a credible institution such as SWAG, and the opportunity the SWAG Awards offers to meet all the big sports figures who themselves are investors,” Mr Adu-Sarkodie said.

”As a country we have lost most of our branding except through sports which has given us an identity. That is why we believe we must support an event like the SWAG Awards to encourage those sports stars who continue to give the nation a positive image.”

Mr Yeboah in receiving the cheque expressed the association’s immense appreciation to CDH Financial Holdings for their support in ensuring that the sports stars who brought a lot of joy and pride to the nation are honoured.

He said that through the annual SWAG Awards, many budding talents have been honoured and which have served as a big motivation to these young talents to become national heroes in later years.

Mr Yeboah disclosed that the 41st MTN SWAG Awards will come off on Saturday June 4 at the Banquet Hall of the State House, with the British High Commissioner to Ghana, Jon Benjamin, as the special guest of honour.