Nespresso expand into Ghana with a new Boutique in Accra

Nespresso, the worldwide pioneer in premium portioned coffee, continues to meet rising consumer demand for the highest quality coffee with the opening of its first Boutique in Accra, today the 25th of September, 2014, at the Marina Mall.

The opening which was well attended by the media had the invitees and public at large indulged in a multi-sensory journey into the world of Nespresso premium portioned coffee.

The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of espresso coffee – just like a skilled barista. From its beginning 28years ago, the Nespresso brand concept has redefined and revolutionized the way millions of people enjoy their coffee today and has shaped the global coffee culture.

The brand has evolved from their pioneer and trendsetter into the reference in the portioned coffee segment through a singular focus on delivering the ultimate coffee experience to consumers’ cup after cup. Although coffee is at the heart of all they do, consumer pleasure is why producers do it. The Nespresso history is marked by the passion for perfection and track record of continuous innovation to consistently deliver the highest quality coffee tasting experience to consumers worldwide.

From the range of their Grand Cru coffee to the unique Nespresso system, and from the brand to their commitment to service and their sustainability approach, they have been constantly enhancing and reinventing how consumers experience their coffee through every facet of their business.

Today, Nespresso expands its expertise by opening the first Boutique in Ghana. Located at the Marina Mall shopping, the new Nespresso Boutique will provide a unique opportunity for Nespresso Club Members and Boutique visitors to indulge in a multi-sensory journey into the world of Nespresso.

This 21 square meter space will immerse you into the Nespresso universe, from the tasting of the entire range of the 22 permanent Grands Crus with each of their aromas and profiles to the discovery of the latest machines and accessories, conveniently presented in dedicated areas, every need will be met in a unique and personalized way, with unrivalled customer service, advice and guidance from specially trained Nespresso Coffee Specialists.

Addressing the press, Pierre Debayle Regional Manager of Middle-East, Africa and Caribbean, said, “It is really exciting to have opened in Ghana this year after the opening of Ivory Coast last year. Ghana has convinced us by its potential as by the quality of the commercial structures.

With the help of our partner Ghadaba, and the support of the Nestle local presence, we intend to develop our business model in Ghana. We have started in Marina Mall with this innovative Pop-up Boutique, offering a first level of retail experience to Nespresso fans. In the next few months we will open a Boutique in one of the malls of Accra. We are evaluating the different options that have proposed to us.”

Also, Country Manager of Ghadaba in person of Ekow Otoo, added that, “We are absolutely thrilled to continue expanding in Africa; the new Boutique in Marina Mall in Accra shows our commitment to growth by offering premium coffee to customers in this continent, We aim to meet the expectations of both B2B and B2C customers with our range of Nespresso products and services to satisfy all their needs. We invite all coffee lovers to visit us in our Boutique in the Marina Mall.”



The coffee lovers can now enjoy the ultimate coffee experience in Marina Mall from Monday to Saturday from 10h00 to 21h00 and Sunday 12h00 to 21h00.