Business News of Tuesday, 13 March 2012
Source: Daily Guide
Vodafone Ghana’s latest 138 call plan – an evolution of the original 8080 plan which offered a flat rate of eight pesewas a minute to all networks every day, continues to offer the lowest call rates to other networks.
The plan, which offers customers the opportunity to increase the use of their credit, forms part of the company’s plans to give customers the best value for money.
Kyle Whitehill, Chief Executive Officer (CEO) of Vodafone Ghana, commenting on the plan said: “Vodafone customers are given a greater choice of call plans which best suits their lifestyle and does not restrict the value they get from their choices. This is because the organisation is obsessed with understanding the needs of their customers.”
Tara Squire, Head of Consumer Marketing for Vodafone Ghana, reiterated Vodafone’s commitment to give its customers the best value for money.
“We believe our customers should get more out of the credit they buy. The fact that this call plan is doing extremely well proves that we are tapped into the needs of our customers. They can be assured that whatever call plan we offer them will be the best in value in the market.”
He said the new plan also incorporates valuable customer insight which has informed the reduction in Vodafone to Vodafone calls in the early mornings between 5-7am and late night between 9-11pm.
Customers who regularly make calls within such periods enjoy a call rate of 1Gp a minute. During the weekend, Vodafone customers who make calls to other Vodafone numbers get a reduced rate of 3 Gp a minute based on their usage in the week.
“The needs of our customer are central to all our product designs. Ghanaians are family centric and like to use the weekend to stay in touch with their family; the 3Gp tariff makes it easy for our customers to make calls without having to worry about the cost of the call,” Tara Square emphasized.