Business News of 2026-10-02

GBfoods Ghana rewards loyal consumers with brand-new SUV and paid trips

GBfoods Ghana has hosted the grand prize awards ceremony for the Akyɛdeɛ Sokoo promotion, its nationwide National Consumer Promotion (NCP) spanning its flagship brands, Gino and Pomo. The promotion rewarded more than two million consumers with airtime and electrical appliances, five ultimate winners with fully paid trips to dream destinations, and one ultimate winner with a brand-new Geely Coolray. The promotion, which featured bi-weekly draws from its launch, attracted more than 12 million entries from Gino and Pomo loyalists nationwide. It culminated in a grand draw conducted under the supervision of the National Lottery Authority (NLA) a few weeks ago. The awards event marked the climax of the widely participated promotion, bringing together the six grand prize winners, trade partners, media partners and staff of GBfoods Ghana Limited to celebrate and reward consumers for their loyalty and commitment to the brands. “We are indeed excited for our consumers being rewarded with household essentials and contributing in our small way to enhancing the quality of life while celebrating local flavours,” said Ewuraba Adusei, Marketing Director of GBfoods Ghana. Throughout the promotion, Akyɛdeɛ Sokoo rewarded loyal Gino and Pomo consumers with more than 100 household appliances, including television sets, gas cookers, chest freezers, microwaves and cookware sets. Consumers also received instant airtime rewards totalling GH¢2.5 million, adding to the excitement of the promotion. Noah Akellasoore Adintoghe, Senior Category Manager at GBfoods Ghana, said: “From gas cookers to airtime to a brand-new Geely Coolray, we set out to reward Ghanaians at every stage of this promotion. Seeing our winners’ reactions today is the best part of this journey.” For the ultimate winner, Paul Nyame, the prize came as an unforgettable surprise. “Winning this SUV still doesn’t feel real to me,” he said. “I only entered the promotion twice and did not believe my luck when the call came through from GBfoods. To every Ghanaian household still cooking with these brands, keep buying, because you never know when it’s your turn.” GBfoods Ghana expressed its gratitude to consumers for the love and support shown to its brands throughout the promotion. GBfoods Ghana has a diverse portfolio that includes Gino Tomato Mix, Gino Jollof Tomato Mix, Gino Pepper & Onion Tomato Mix, Gino Curry Powder, Gino Hot Pepper Powder, Pomo Tomato Mix, Briskfarm Tomato Mix, Didi Shito and Jago Mayonnaise. The company said its products offer consumers a variety of trusted options for everyday meals while celebrating the rich and diverse flavours enjoyed across Ghanaian households. Source: GBfoods Ghana
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